We offer over 20 years of combined experience creating and amplifying content, as well as launching digital media products.


Melissa Wall, Co-Founder & President

Melissa Wall specializes in creating consumer-facing and B2B content that communicates powerful stories to large-scale audiences. She has done content strategy, content creation, and content distribution for brands including GE, Barneys, Liz Claiborne, and HowAboutWe.

A journalist with nearly 10 years of experience in digital and print media, she was the founding editor of Newsweek’s iPad edition, as well as an associate editor at the Huffington Post and first editor of The New York Times’ Freakonomics blog.

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Meghan Graham, Co-Founder & Chief Content Officer

Meghan Graham is a journalist, editor, and experienced content strategist. As editorial director of B5 Media, she oversaw female properties including The Gloss, Crushable, and Mommyish. After growing the B5 network to over 12 million monthly visitors, she packaged the company to be sold to DEFY Media, then joined DEFY as a VP running the women’s content division.

A former writer at Wired and editor at The New York Sun , she has launched sites and overseen brand events for companies like The New York Times and British digital marketing agency Econsultancy. Her writing has appeared in The Wall Street Journal , Cottages and Gardens and New York Magazine .