We work with B2C and B2B clients, from growing startups to Fortune 100 companies, to solve problems and create unique content solutions. Every brand is unique. As such, every content strategy should be customized to ﬁt the brand’s voice, audience, goals, and budget.
Thought Leadership Boot Camp
If you’re a founder, CEO, CMO, or other potential thought leader looking to make an impact, our one-day workshops provide everything you need to publish insightful, meaningful articles that cut through the Internet noise and get noticed. We’ll work with you and your team to develop story ideas, identify your expertise, map out voice/tone, create detailed outlines, and define success.
Content Marketing Boot Camp
If you’re a startup or brand looking to get into content marketing, our boot camp will give you all the tools you need to start creating engaging, effective content that produces results. We train you on all the basics of creating and executing a content strategy, then workshop specific content types and formats, voice/tone details, and production processes that will set your team up to achieve its goals.
Content Strategy Creation
First we establish the goals, structure, budget, and expectations for the content we’re creating. Then we move into the development phase. We start with the white space in the existing digital marketplace, and work from there to create a content plan/calendar, a process for creating that content, and a plan for amplifying it to maximize reach and engagement.
Content Site Launches
We develop and execute a plan for launching or relaunching your content site — be it a blog, microsite, branded vertical, newsletter, or other product — from soup to nuts. We’ll develop compelling editorial that will both resonate with your userbase and achieve business objectives, create a process for producing that content regularly, hire and train when necessary, and then execute an ampliﬁcation strategy. We plan out launches to meet your needs and budget, and work with your team as a partner throughout the launch process, and beyond.
Customized Style Guides
To create top-quality content across all channels, you need a cohesive voice and tone, as well as a clearly articulated style. We create customized Style Guides and Voice/Tone documents that serve as foundational elements for all the content created by your brand, and help you onboard new writers/content staff efficiently and effectively.
We provide half-day or full-day training sessions and ongoing training for new employees, marketing teams, and other groups, covering skills including effective storytelling, how to package digital content, the basics of creating a content strategy, generating great ideas on a consistent basis, and the fundamentals of content ampliﬁcation.
Customized Best Practices
We work with your team to craft and deliver a comprehensive Best Practices system, customized to ﬁt your current size, industry, desired audience, business objectives, budget and personnel bandwidth, and more.
Content Audit & Competitive Analysis
Sometimes a content site just isn’t working, and you aren’t quite sure why. We conduct a full content assessment, and make recommendations on how to supercharge your content marketing efforts so you’re seeing consistent ROI.
Every successful content play begins with a clear understanding of the competition. Armed with the knowledge of our client’s brand values and business goals, we perform a full assessment of the existing landscape to guide future planning and strategy decisions.